Lavender
Founded 2020; AI email coach for sellers — Gmail/Outlook plugin scores and rewrites cold outbound. $13.2M Series A Sep-2022 (Norwest Venture Partners + LIONS Capital). $10M+ ARR reported.
Active · Verified 2026-10-28 · fresh as of 2026-10-28 · 19 cited facts, 0 with a third-party source · 1 recorded change · Suggest a correction
At a glance
- Type
- AI sales-email coach + writer vendor fix
- Tier
- T3
- Created
- 2020 (founded) vendor fix
- Latest release
- not applicable — wrong section fix
- License
- not applicable — not OSS fix
- GitHub
- not applicable — no GitHub repo fix
- Funding
- $13.2M Series A Sep-2022 (Norwest + LIONS) vendor fix
- Freshness
- 2026-10-28 fix
- Layer
- agent-infra repo fix
- Licensing
- commercial vendor fix
When to use
Optimised for: AI sales-email coaching + cold-email scoring
Anti-fit: not applicable — wrong section
Pros & cons
Pros
Sharp niche (email coaching); strong content marketing presence; 50k+ sellers.
Cons
Niche category facing pressure from incumbent SEPs (Outreach, Salesloft) building similar.
Claims & capabilities
$13.2M Series A Sep-2022 (Norwest + LIONS); >$10M ARR; 50k+ sellers per vendor
Technical surface
- API surface
- not applicable — wrong section
- Backend storage
- not applicable — wrong section
- Deployment
- not applicable — wrong section
- Embedding model
- not applicable — not a memory product
- Multi-tenancy
- not applicable — wrong section
- MCP
- not applicable — wrong section
- A2A
- not applicable — wrong section
- OpenTelemetry
- not applicable — wrong section
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Sources (18 cited facts, 0 third-party)
Each fact links to the page it came from; the badge says who published it (how to read sources).
- What it is AI sales-email coach + writer vendor
- What it does & what's distinct Founded 2020; AI email coach for sellers — Gmail/Outlook plugin scores and rewrites cold… vendor
- Claims / benefits $13.2M Series A Sep-2022 (Norwest + LIONS); >$10M ARR; 50k+ sellers per vendor vendor
- Created 2020 (founded) vendor
- Funding $13.2M Series A Sep-2022 (Norwest + LIONS) vendor
- Customers / scale Sales orgs at thousands of SaaS companies vendor
- Pricing Ora AI sales agent $500 per agent/month; Email Coach free to install vendor
- HQ Wilmington, NC vendor
- Founders / pedigree Will Allred (CEO); Cory Bray (CRO) vendor
- Optimised for AI sales-email coaching + cold-email scoring vendor
- Pros Sharp niche (email coaching); strong content marketing presence; 50k+ sellers. vendor
- Cons Niche category facing pressure from incumbent SEPs (Outreach, Salesloft) building similar. vendor
- Project & sources www.lavender.ai/ vendor
- architecture-deployment-locus cloud vendor
- licensing-bucket commercial vendor
- positioning-platform-vs-product product vendor
- taxonomy-three-layer-rollup agent-infra repo
- compliance-certifications gdpr vendor
What changed
Changes to this record's lifecycle, licence, release, pricing and hosting facts, from the catalog's git history. Subscribe (Atom)