Clay
Founded 2017; GTM data orchestration — combine 100+ data sources, enrich, AI-draft outbound. $46M Series B Jan-2024 (Sequoia + Boldstart + Box Group); reported $40M+ ARR mid-2024; viral with growth marketers. Considered a cultural touchstone of the 2024 AI-GTM wave.
Active · Verified 2026-10-28 · fresh as of 2026-10-28 · 21 cited facts, 0 with a third-party source · 1 recorded change · Suggest a correction
At a glance
- Type
- GTM data orchestration + AI agents vendor fix
- Tier
- T2
- Created
- 2017 (founded) vendor fix
- Latest release
- not applicable — wrong section fix
- License
- not applicable — not OSS fix
- GitHub
- not applicable — no GitHub repo fix
- Pricing
- Free (500 actions/mo); Launch from $167/mo; Growth from $446/mo (monthly billing; annual saves 10%) vendor fix
- Funding
- $115M Series D Sep-2026 ($7.1B val; led by Wellington, with Sequoia, CapitalG, Meritech, DST and others) vendor fix
- Freshness
- 2026-10-28 fix
- Layer
- agent-infra repo fix
- Licensing
- commercial vendor fix
- Protocols
- mcp-server vendor fix
- Compliance
- ccpa, gdpr, iso27001, iso42001, soc2-type2 vendor fix
When to use
Optimised for: GTM data orchestration + AI enrichment + outbound
Anti-fit: not applicable — wrong section
Pros & cons
Pros
Most-talked-about GTM-AI product 2024; flexible spreadsheet UX; rich integrations; cult-favourite among growth marketers.
Cons
Spreadsheet-style UX has a learning curve; usage-based pricing surprises power-users.
Claims & capabilities
$46M Series B Jan-2024 (Sequoia); $40M+ ARR mid-2024; >$3B val talks Q1-2025 per The Information
Technical surface
- API surface
- not applicable — wrong section
- Backend storage
- not applicable — wrong section
- Deployment
- not applicable — wrong section
- Embedding model
- not applicable — not a memory product
- Multi-tenancy
- not applicable — wrong section
- MCP
- yes — Clay MCP brings Clay search, enrichment and Functions into Claude, ChatGPT and Codex
- A2A
- not applicable — wrong section
- OpenTelemetry
- not applicable — wrong section
Alternatives to Clay → live options ranked by shared design, licence, hosting and MCP support
Similar systems
Other use-case-specific agent harnesses in the catalog, ranked by inbound references.
- Calypso AI (now F5 AI Guardrails) T2
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- Salesforce Agentforce T1
Cross-listing: Salesforce Agentforce already exists under Vertical / Customer-support / voice memory; this row is the Agent-harness framing — Agentforce as the consumer-facing agent IDE / builder on Data Cloud. Agentforce launched Sep-2024; Agentforce 2.0 announced Dec-2024.
- Lasso Security T2
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- Pillar Security T2
Tel-Aviv-founded (Dor Sarig + Ziv Karliner, both ex-IDF cyber); end-to-end LLM security platform — discovery, red-teaming, runtime guardrails. $9M seed Apr-2024 (Shield Capital + Greenfield).
- Promptfoo T2
OSS (MIT) prompt-engineering eval and red-team CLI; supports OWASP LLM Top-10 vulnerability tests, jailbreak generation, and CI/CD pipeline integration. $5M seed Mar-2024 (Andreessen Horowitz). Founders ex-Discord + ex-Smile Identity.
- Protect AI T2
Founded 2022 by Ian Swanson + Daryan Dehghanpisheh (ex-AWS); AI/ML supply-chain + GenAI security. Acquired by Palo Alto Networks (2025-07-22; announced Apr-2025, reported $700M); its capabilities now ship in Prisma AIRS. Products: Recon (red-team), ModelScan (model artifact scanner), Sightline (vulnerability DB).
Sources (20 cited facts, 0 third-party)
Each fact links to the page it came from; the badge says who published it (how to read sources).
- What it is GTM data orchestration + AI agents vendor
- What it does & what's distinct Founded 2017; GTM data orchestration — combine 100+ data sources, enrich, AI-draft outbo… vendor
- Claims / benefits $46M Series B Jan-2024 (Sequoia); $40M+ ARR mid-2024; >$3B val talks Q1-2025 per The Inf… vendor
- Created 2017 (founded) vendor
- Funding $115M Series D Sep-2026 ($7.1B val; led by Wellington, with Sequoia, CapitalG, Meritech,… vendor
- Customers / scale Anthropic, OpenAI, Notion, Vercel, Ramp + 4000+ vendor
- Pricing Free (500 actions/mo); Launch from $167/mo; Growth from $446/mo (monthly billing; annual… vendor
- HQ New York vendor
- Founders / pedigree Kareem Amin (CEO; ex-Frame.io) vendor
- MCP support yes — Clay MCP brings Clay search, enrichment and Functions into Claude, ChatGPT and Codex vendor
- Optimised for GTM data orchestration + AI enrichment + outbound vendor
- Pros Most-talked-about GTM-AI product 2024; flexible spreadsheet UX; rich integrations; cult-… vendor
- Cons Spreadsheet-style UX has a learning curve; usage-based pricing surprises power-users. vendor
- Project & sources www.clay.com/ vendor
- architecture-deployment-locus cloud vendor
- licensing-bucket commercial vendor
- positioning-platform-vs-product product vendor
- taxonomy-three-layer-rollup agent-infra repo
- compliance-certifications ccpa,gdpr,iso27001,iso42001,soc2-type2 vendor
- protocol-support mcp-server vendor
What changed
Changes to this record's lifecycle, licence, release, pricing and hosting facts, from the catalog's git history. Subscribe (Atom)
- 2026-10-28
- Pricing “not applicable — wrong section” → “Free (500 actions/mo); Launch from $167/mo; Growth from $446/mo (monthly billing; annual saves 10%)” source
- Funding / ownership “$46M Series B Jan-2024 (Sequoia + Boldstart + Box Group); $3B val talks Q1-2025” → “$115M Series D Sep-2026 ($7.1B val; led by Wellington, with Sequoia, CapitalG, Meritech, DST and others)” source
- MCP support “not applicable — wrong section” → “yes — Clay MCP brings Clay search, enrichment and Functions into Claude, ChatGPT and Codex” source